Project Rescue
Retail Ecommerce

Deals2U: From Crisis to Market Leader

A complete project rescue that transformed a failing 6,000-product website into a thriving 60,000+ product retail platform processing thousands of sales monthly.

60,000+ Products
18+ Year Partnership
Multi-Channel Sales
Project Summary
Customer
Deals2U
Industry
Retail Ecommerce
Timeline
2006 - Present
Technology
.NET, SQL Server
Key Achievement
Transformed failing website into market-leading retail platform with 10x product growth

The Crisis

When Deals2U contacted CoSource in late 2006, they faced a critical situation

Development Company Dissolved

Original developers unavailable, critical source code missing

No SSL Security

Customers couldn't purchase with confidence, losing sales daily

SEO Invisible

Website virtually invisible to search engines, limiting growth

Poor Performance

ASP.NET 1.1 and SQL Server 2000 causing major performance issues

The Rescue Mission

A complete project rescue completed in record time - just one month from crisis to recovery

Reverse Engineering Process
Source Code Recovery
Reconstructed missing critical components through reverse engineering
Technology Upgrade
Migrated from ASP.NET 1.1 to 2.0 and SQL Server 2000 to 2005
SSL Implementation
Secure payment processing restored customer confidence
Bug Resolution
Fixed critical performance and accuracy problems
1 Month
From Crisis to Recovery

Immediate Results

  • • Exponential performance improvement
  • • SSL security restored customer trust
  • • Major bugs and issues resolved
  • • Immediate increase in sales figures

18+ Year Partnership

After the successful rescue, Deals2U requested ongoing development using a tailored agile process

Multi-Retailer Integration
• OO.com.au: 20,000+ products via custom crawler
• FactoryFirst & MMT: Additional catalogue expansion
• Modular Architecture: Reusable integration system
• Real-time Updates: Automated price and stock sync
eBay Integration
• Direct API Integration: Seamless product listing
• Stock Synchronization: Real-time inventory updates
• Sales Channel: Additional revenue stream
• Automated Management: Minimal operational overhead
Multi-Store Solution
• Deals2U + TVPDirect: Unified platform
• Single Database: Centralized management
• 40% Workload Reduction: Operational efficiency
• Data Synchronization: Eliminated inconsistencies
Call Centre & POS
• Custom Module: Integrated with main database
• Optimized Search: Fast product lookup
• Marketing Tools: Built-in sales scripts
• POS Mode: In-store sales capability
Backend Integration
• Univex System: Accounts and purchasing
• CSV Interface: Automated data exchange
• Business Logic: Streamlined operations
• Data Integrity: Consistent information flow
Additional Features
• Part payments & PayPal integration
• Credit card fraud screening
• SEO optimization & social media
• Dynamic newsletters & helpdesk

Transformational Results

From a failing 6,000-product website to a thriving multi-channel retail platform

60,000+
Products
10x growth from original 6,000
18+
Years
Continuous partnership since 2007
Multi
Channel
Website, eBay, call centre, partners
40%
Efficiency
Workload reduction with multi-store

Need a Project Rescue?

Whether it's a failing system or a long-term partnership, we have the expertise to transform your business.